You’ve probably heard the great news that the Ministry of Education has announced increased funding for experiential learning: Career/life planning, technical skills development, and expansion of SHSM!
But, the question remains - how do we get more students involved in SHSM? It’s the teachers, counsellors, and students in the schools - on the ground level - who will actually do the “selling” of SHSM.
We teachers don’t often think of ourselves as “salespeople,” but we are! It doesn’t have to be slimy or icky. For us, “sales” is about “helping people with their buying decisions,” and the “buying decision” students need to make is this: “What should I do with my time?”
We think SHSM is a worthy product to be sold. So let’s steal a few tips from sales professionals to help boost the SHSM enrolment numbers!
#1. Focus on the benefits, not the logistics. People buy shoes because they believe they’ll jump like Michael Jordan, not because they’re made with fancy rubber. We need to advertise SHSM not by telling people where to sign up or how long the workshops last, but by sharing the benefits as students experience them. Consider a few potential marketing slogans that are made to speak to the things that matter to students.:
#2. Give away free samples! There’s a reason Costco gives away free stuff at lunch time: It makes people buy more stuff! (It also makes us go to Costco at lunch time…). How might your SHSM program give away samples to give people a taste of all that you’re offering? Consider these ideas:
#3. Promote like a pro. Great marketers know that people buy on emotion justified by logic - not the other way around. So we need to make it emotional! A few specific tips:
Speaking of referrals... do you know someone who could use this information? Please forward this along! And invite them to sign up for our article series so they never miss another tip!